It’s not enough to simply “have” a social media account. If you’re not posting up-to-date, and relevant content, what’s the point. If you gain any followers at all once you’ve created the account, you’re not going to grow your business and acquire new clients simply because “you have a Facebook or Twitter or whatever account, and they liked the page”.
Today’s marketing platforms are ever changing. According to Marketing Insider Group (see below for source), our attention-span to a post online is now only 8 seconds long. They compare that to a goldfish. So how do you make your business, your brand, stand out among the rest? The key here is targeted geographic content.
First of all, you should be posting on your account at least once a week, but mostly 3 times a week is recommended. You could post every day but you also don’t want to annoy your followers. Your posts should be relevant to your business or product/service that you offer. There’s no reason to be posting about your “cute little dog” unless you’re in the puppy business. Keep that in your personal account.
You want to show your customers you have an interest in their needs. You also want to show off your best efforts. Having media such as pictures or videos showing your business in action, your employee’s getting caught “doing it right”, is a great way to self-promote. Another thing you should always do is ignore the old adage “discretion is the better part of valour”. When it comes to social media marketing, you want to show when you do good deeds in the community, or when you donated to charity. Whether it’s “in kind” by donating materials to a Habitat For Humanity build, or donated some non-perishables to a food bank for PJ-day in the office, this should always but put out front and center. It builds your brand’s reputation and engages the community.
It’s all about product placement and community engagement. Ask permission of your clients about putting their picture up, name them in your posts and let them share it. Each of these steps adds to your reach and increases your engagement with your clients. Just don’t get carried away naming everyone you know and every charity in the community. Space them out, make sure it’s relevant to your business and your community. Whether you sell leashes for pets, install roofing, or run a dental practice, there’s something that can be shared for everyone.