SEO Why you need more than just a website:

The right and the wrong for your website:

There’s a big misconception about having a business, having a website, maybe even doing some SEO (search engine optimization) on your website, and thinking you’re done. That’s it; you’re going to get your phone ringing now! Right?

website
SEO, search engine optimization

Wrong, and here’s why:

Google uses more than 80 different points to search its database of websites when you run a search (SEOMoz, 2015). It’s for this reason that you need to think far beyond just a basic SEO understanding and website. You need to think about your content, who is sharing it and from where, how well your website is designed and how responsive it is. There are far too many SEO factors for the average Internet user to implement.

website
Google Logo

Part of having a website come up on the front page of any search engine, in particular, Google, is your keywords in the metadata, your content relevancy, how many times it’s shared across multiple platforms, on-page keyword usage, etc.
If you are running your small business, do you really have time to sit there and SEO your web page,share it across multiple platforms, engage the audience and ensure its activity is constant? Probably not, especially if you’re not looking to be behind a desk for the rest of your career, just getting your business found.

Why us?

Most people start their small businesses because they see a need and enjoy filling it. We all want our dream jobs, we all want to be able to sit back and enjoy the work we do, and we all want to be able to retire comfortably before we’re too old to be comfortable.
SEO on your website, in the coding, is only one part of getting your website in front of the customers who need your products or services. There are so many more factors to SEO than just knowing how to build a website, or buying a domain name.
So consider all of this, and why Google makes SO MUCH MONEY. Ask yourself if you WANT to sit in front of a computer day after day, trying to gain business, instead of actually running your business and making money? Let us worry about generating those calls, and getting your website in front of new customers.

It’s what we love to do, so you can do what you love to do.

Works Cited
SEOMoz. (2015). Search Engine Ranking Factors. Retrieved from Moz:  https://moz.com/search-ranking-factors/survey

What’s Your Online Marking Strategy?

What is your Online Marketing Strategy?

Marketing online, are you doing it right? images

Search engine marketing is on the rise. Is your online portfolio complete?

We’ve mentioned before it’s not enough to just HAVE a website. The World Wide Web is just that: worldwide. So you offer a service, let’s pretend you’re a car wash business, ok, let’s Google the number of car washes in the world? How about your country? Break it down to even your county… too many, right? How do you know your name is going to be among the other multitudes of car washes in your area?

Having an online marketing strategy is more than having a website or being on the front page of your search engine IF you search YOUR car wash. Think bigger, think as if you’re a non-technical person just looking to get their car cleaned… with nothing more than a few minutes to check out what Google has to say.

The other case is, what if they’re NOT looking for a car wash, but it’s that time of year when they really should be thinking about it. Or maybe they haven’t been thinking about it at all because it’s been so nice out? Don’t you want to remind them that their car needs some TLC, too?

This is all about getting your website in front of your customers, whether they’re looking for it or not. This is where SEM (Search Engine Marking) comes in. And this doesn’t apply strictly to just search engines, but that’s where you start. Search engines, yes there’s more than one, have given businesses the opportunity to PAY to be at the top. Depending on your industry and its density in your geographical area, the geographical area you are trying to be seen in, and how much your competition is spending, this can cost a few hundred dollars or hundreds of thousands of dollars. It’s not all cut-and-dry like buying a 30-second spot on your local classic radio station. It’s more like your local softball team versus the major league’s Pennant.

The best thing to do to really know more about this is to talk to your website developer and figure out your advertising budget. Next, you want to look at how much competition you have, and how much business you’re willing to take on. If you’re going to spend the money to get to the top of the food chain, you’d better be ready to chew what you bite off.

There are so many different levels to an online marketing strategy. With social media taking over the Internet more and more, there’s, even more, opportunity to make your online footprint leave a lasting impression with your customers.

How many times have you read an article, or checked out your friend’s social media, and seen an ad beside what you’re reading? Then you go to another web page, but there’s that same ad again. You may have seemed annoyed by it, or, maybe you didn’t even think about it, maybe it was just a great reminder that you need to visit your dentist, or get your car washed! Either way, it made an impression. Those impressions are vital.

Your online marketing strategy has to include more than just your social media. There are multitudes of people out there who still don’t use social media; they are, however, on news sites and other informational sites. Your online marketing should put you in front of these clients just as much as those on social media. Display ads are the way to go about this. There are multiple sizes and various publications where this can be accomplished. The biggest thing to look at besides your budget is the number of impressions. How many times is that ad going to be seen?

So talk to your developers. These ads, be they AdWords or display ads, all link the client back to your website which has your contact info and that’s the big deal. You want your phone ringing with new clients and increased business. Your ROI, in the end, will speak for itself.

Call tracking, let’s do this!

What is “call tracking”?

You have a website, great!  It’s even “search engine optimized” (SEO), even better.  So now, customers are finding your site, and your phone is ringing, but how can you be sure that they’re calling you because of your website?  This is where a call tracking number comes in. It’s great that your phone is ringing, but let’s see how many of those calls are generated by the marketing budget you’ve spent on your website and this so-called SEO.

By including a call tracking phone number – a dedicated phone number to use in all online locations of your business’s online presence, you now have the means to see how many of your calls are generated strictly by your online branding.

At Accelerated Media Solutions, we recommend this option to all of our clients. This enables us to give you the means to track exactly what calls are coming in, time of day, where they’re coming from and even who called, all from your online marketing initiatives. Your boss wants to know where your budget is getting spent, this shows you the return on investment (ROI) for that budget. With your SEO putting you at the top of the search engine Google, your online presence is putting you right in front where your customers are looking. By putting that call tracking number on, you’re getting real, measurable results for your online marketing budget.

Hardly anyone opens up those old amber-coloured books anymore, everyone uses their phone, tablets, even computers to “Google” the industry, product, or service they’re looking for.  You’re spending money on radio ads, but how do you know they are really working for you? Do you want to get left behind, or do you want to get out there, get those calls and see where they’re coming from?

A call tracking number combined with SEO could mean the difference between a small business making those extra sales, or struggling against the big guys.  This is your means of reallocating precious marketing dollars to where you’re going to get the biggest impact. Next time you’re looking for a phone number for something, ask yourself: “did I just Google that?”.